7 Best Amazon SEO Software Tools: 2024

On all the Search Engines, like Google, YouTube, and such, if you want your products to rank well, you have to have good SEO practices. There are a number of Amazon SEO tools that you can use to help you. Amazon extends from being just an eCommerce store and is a marketplace where you can sell too. But, there is a lot of competition that sellers face. Amazon SEO requires you to optimize and update the listing to increase your place on the search results. As you rank higher, you will get more sales. Here is a list of the best Amazon SEO software tools that can help you achieve that.

Why You Need an Amazon SEO Software Tool?

Amazon calls its search engine A9. If you wish to succeed on Amazon, you must make sure that A9 knows about your existence and that you play by the rules of the algorithm. A9 is constantly evolving and most of the tools here update their apps to reflect A9’s changes. 

Choosing the Best Amazon SEO Software Tool

The best way to choose is to analyze what your business needs. There are a lot of tools on the market, some free and some not. You cannot test all of them, so the best thing to do is analyze the ones mentioned here and see what will suit your needs.

7+ Best Amazon SEO Software Tools: 2023

These are some of the best Amazon SEO software tools that will help you be discovered faster and lead to more sales.

1. Helium10: Best Amazon SEO Software Tool

Helium 10 helps you easily manage and grow a thriving e-commerce business with just one platform. It is one of the industry’s first all-in-one software for Amazon. It has the largest dataset of products and keywords. You can use it for a variety of things including keyword research, keyword tracking, product research, and more.

Features:

• Product Research: Easily find a product with their database, and quickly validate its success with at-a-glance analytics like seasonal trends, profit estimates, and more.
• Keyword Research: With multiple keyword search options, like single-word and reverse searches, source everything from backend keywords to low-competition phrases, and more.
• Write Listings: Leads you through the listing creation process so you write stellar, high-ranking listings every time.
• Easily Manage Business: With alerts, updates, and non-stop monitoring you know what’s happening with your products, seller account, and markets.

Pricing: You have to pay $29 per month for their Stater plan. You have to pay $84 per month for the Platinum plan. You have to pay $209 per month for their Diamond plan.

2. Ahrefs: Best Amazon Keyword Planner Tool

Ahrefs offers everything you need to rank high and get more traffic. The tools they provide will help you to improve your website, to find a topic to write about, or to track your website’s performance.

Features:

• Site Audit: Crawls all the pages it finds on your website – then provides an overall SEO health score, visualizes key data in charts, flags all possible SEO issues, and provides recommendations on how to fix them.
• Site explorer: Helps get an in-depth look at the organic search traffic and backlink profile of any website or URL.
• Keywords Explorer: Helps discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.
• Content explorer: Helps discover and analyze top-performing content in your niche.

Pricing: These are the plans offered by Ahrefs:

• The Lite plan starts at $99 per month and is essential data for small businesses and hobby projects.
• The Standard plan starts at $199 per month and is perfect for SEO professionals and in-house marketers.
• The Advanced plan starts at $399 per month and is an indispensable tool and more data allowance as your business scales.
• The Enterprise plan starts at $999 per month and is ideal for big agencies and enterprises.

3. Sellerapp: Best Amazon Keyword Search Tool

SellerApp is built to enable sellers with data, intelligence, automation, and operations. This single platform has multiple capabilities that help generate a multitude of benefits to effectively help sellers. It helps sellers monitor, optimize and scale their business globally.

Features:

• Product Research: Helps discover high potential, low competition products, and niches.
• Product Ideas: Helps discover potential product opportunities so that you get a well-rounded understanding of which products are selling and which aren’t.
• B2B opportunities: Offers sellers products that can be sought after by both retail customers as well as business buyers.
• Keyword Research: Discovers low competitive and high opportunity shopper keywords. 
• Listing Builder: Helps Amazon sellers experienced and new to create professional product listings for Amazon that are readable, attractive, and focused on customer-centric keywords.
• Listing Optimizer: Analyzes the visibility of your listing for the keywords in your listing – verifying the search rank and the position of the product for each keyword.
• AI Automation: Helps outpace the competition with advanced PPC tools tailored to ensure long-term profitability by giving you granular and seamless control over every aspect.

Pricing: These are the plans offered by SellerApp.

• Freemium: This does not cost you anything and helps you get started with your business right away.
• Pro-Lite: It helps you take over the world of Amazon selling and seamlessly manage all your seller central activities with our unified platform and will cost you $49 per month.
• Professional: It helps you expand your business operations and reap maximum benefits and cost you $99 per month.

4. JungleScout: Best Amazon SEO Software Tool

Jungle Scout’s essential data and tools help you win on Amazon and beyond. It can help you find a winning product and launch your Amazon business. It allows you to take your business to new heights with tools that make it easier to drive sales. It helps get market insights and advertising solutions built to support the world’s largest brands.

Features:

• Helps uncover high-demand, low-competition keywords to find products with maximum profit potential on Amazon. 
• Helps identify trends and filter opportunities using AI-driven insights so you can confidently craft your product strategy.
• Reverse-search up to 10 ASINs and compare related organic and sponsored keywords. 
• Use advanced filters to find the top-performing keywords for a group of competing ASINs and which keywords a product ranks for.
• Allows you to access market share data for any segment.

Pricing: Jungle Scout offers a variety of pricing options:

• Seller Basics offers browser extension, Sales Analytics, and their simplest version of Review Automation at $29 per month.
• Research and Seller Suite offers everything you need to get started and expertly grow your Amazon business at $49 per month.
• The professional plan offers everything you need to get started & expertly grow your Amazon business at $84 per month.

5. Amazon Keyword Tool Dominator: Free Amazon SEO Software Tool

The Amazon Keyword Tool is a free Amazon keyword research tool used to find the most popular Amazon keywords for product listing for Amazon SEO. It can generate the most up-to-date and relevant product keyword list by searching for keywords across 16 Amazon marketplaces.

Features:

• Improves search abilities: It improves your Amazon keyword search abilities by reducing the time required to find the most searched keywords on Amazon.
• Saves time: Skip spending hours trying to find the right Amazon keywords for your Amazon listing.
• Keyword score values: Keyword score values can range from 0 to 100, which represent the search popularity of a given keyword relative to the other keyword suggestions found.

Pricing: This is free software.

6. Sonar by Sellics: Free Amazon SEO Software Tool

Sellics helps Amazon sellers, vendors, and agencies find all relevant keywords for their businesses, increase product listing visibility, and improve Amazon SEO. Sonar is a continuously updated database of Amazon ‘product/keyword’ combinations plus the keyword tool. The tool only includes keywords for which the ASIN is ranking on the 1st page of Amazon search results at the time of the most recent database update. 

Features:

• Reverse ASIN Lookup:  Amazon keyword tool can identify and track competitors’ keywords
• Search volume: Their keyword tool gives you the Amazon search volume for each keyword displayed.
• Full integration: Within the Seller Edition, your Organic and PPC activities are fully integrated within the Sellics Profit Module, so you can see the full picture of your Amazon business
• Calculate and Analyze: Understand the impact of both fixed and variable costs on your overall Amazon business.

Pricing: These are the plans offered by Sonar:

• The starter plan will cost you $250 per month and can be used for up to $5000 in monthly ad spend.
• The Growth Plan will cost you $550 per month and can be used for up to $10000 in monthly ad spend.
• The Pro plan will cost you $550 per month with a % of ad spend and can be used for up to $200000 in monthly ad spend.
• Their Enterprise plan has custom pricing.

7. Zonguru Best Amazon SEO Software Tool

ZonGuru is an all-in-one private label seller toolkit that provides powerful data insights and automation to grow your Amazon business.  ZonGuru combines all the best functionality from its competitors into one user-friendly interface, at a very reasonable cost. The customer service email automation tool is specifically good.

Features:

• Review Automator: Automates review requests with a click of a button.
• Product generator: Helps generate product ideas in the blink of an eye.
• Track and Spy: Helps track monthly sales data for any Amazon product and spy on your competition’s backend listing copy for ultimate insight.
• Dashboard: Provides all your important business metrics at your fingertips and manages products and alerts. 
• Monitoring: Helps you stay alert on critical changes to your products.

Pricing: Their Researcher plan will cost you $39 per month. Their Seller plan will cost you $49 per month. They have custom Enterprise solutions. 

8. Amzscout: Best Amazon SEO Software Tool

AMZScout provides a complete toolset for you to sell on Amazon. It helps you find profitable low competition products and sources from both local and international supplier databases. It also helps you discover popular and undiscovered product keywords.  

Features:

• Product Database: Helps find profitable products to sell on Amazon by filtering through products. 
• PRO Extension: Let’s you quickly get an estimation of product potential and competition level based on solid sales stats. 
• Product Tracker: Record everyday product performance to evaluate product potential and keep eye on your competition.
• Quick View: Provides product sales data as if you were the seller of every item instantly, right on the Amazon page.
• Stock Stats: See your competitor’s inventory quantity in real life to track their sales. 

Pricing: The Amazon Seller’s Bundle will cost you $29 per month. Their Pro Extension plan will cost you $16.49 per month. 

Roundup

These are some of the best Amazon SEO software tools that will help you rank your products higher, have better viability, and improve your overall sales too.